why web video works?

Simply … it brings your product or story to life.

More than just showcasing how things move and sound, web video is an effective way to sell your offer, creating a far more dynamic and engaging delivery of the product you set your web site up for in the first place.

Whether it’s a new restaurant, a community festival, an education program or a candle shop, video brings the customer in to that experience.

Importantly, video helps answer questions and allows customers to get a feel for your product and you.

At appstarmedia, we handle writing, producing, directing and editing, all critical roles in delivering you an effective video package.

So chat with appstarmedia about how video can help turn a one dimensional web page in to a formidable online offering. 


Pathways recently had the pleasure of working with App Star Media to produce a Mental Health in the Workplace promotional video. The communication with Chris prior to filming, on the day and during the editing process was very clear, informative and prompt. Chris put together a very comprehensive brief prior to filming which ensured that all elements we wanted to be covered within the video were indeed presented. Chris was very approachable at all times during the production and on the day of filming made all presenters feel very comfortable and created the perfect environment for a successful shoot. We are very happy with the end result which was delivered on time, and to budget, and has since received very positive feedback. We would definitely recommend App Star video and will be approaching them for any video production needs we may have in the future. Thanks Chris.

Executive Officer, CEO, Executive & Marketing Services


Over the past 10 years I have worked closely with appstarmedia and Chris across a number of business ventures, including catalogue programming, production of new release trailers, online content and an overseas posting to Canada to produce a World Cup football series for Rogers Television.

Most recently, we commissioned Chris to produce a 26-part sports documentary series called Perfection that aired locally on Fox Sports and in over 100 countries internationally, as well as other broadcast television properties, including the Rio Olympics.

His production skill set, time and staff management, as well as his ability to adapt seamlessly in to new projects, is why I continue to work with him and certainly endorse his work to any other prospective clients.

Inverleigh Media

The Geelong Cats community team has relied on the quality work from Appstar media for the past 5 years. Chris has the ability to understand the essence of what we want to achieve and then work it into the best package for our target audience – be it the big screen, corporate functions, our website or school groups.

Chris’ easy going style ensures we get the best results from our ‘talent’ (our players, students and staff) making them comfortable in all filming situations. The Appstar film crews are always respectful and unambiguous when filming our programs which means there is little distraction and a more natural result.


Chris and the team at appstarmedia worked with the Transport Accident Commission to produce a video series aimed at educating the community about what the TAC does.

Chris provided great advice while preparing for the shoot and delivered an outstanding product. Working with Chris and his team was a breeze and he’s top of my list to call for our next video project.


Lost Trades Australia engaged appstarmedia to capture footage of our major event, The Lost Trades Fair. The Fair is held in Kyneton (central Victoria) and in 2015 attracted more than 16,000 visitors. Our brief to Chris and apptarmedia was to capture the essence and experience of the Fair on film.

We wanted something that could showcase the Fair to the general public on an ongoing basis throughout the year via traditional and social media and use to promote the event to councils, tourism associations and clients overseas.

With his extensive and impressive background in writing, producing and editing across documentaries, television and film, Chris was the perfect choice for this project and we were super impressed with the results.

Chris and his film team worked tirelessly for three days filming at the Lost Trades Fair; perfectly capturing the feel and authenticity of the Fair, interviews with makers and exhibitors, vox-pop style interviews with the general public and footage of the crowds and atmosphere were all brilliantly caught on film.

Chris was able to carefully edit the footage into various showreels with accompanying introductions, music and interviews to suit both television, advertising, social media and more. His production of the footage was truly above expectation; beautifully edited, exceptional camera work and professional production.

The showreels sent to the USA have received great feedback and interest. We cannot recommend Chris highly enough – he is very generous with his time and his talents.

Lost Trades Fair

In 2008 FFV completed a Strategic Review on the sport. As part of this, a new summer competition was envisaged for talented players.

Chris Appleby was engaged to produce an information DVD to help in the communication process of this new initiative within football. The professional production of this DVD greatly assisted in the implementation of FFV’s new summer competition.

We found Chris’ dedication and work ethic extremely valuable and would highly recommend him and his services.


In 2011 nib sought to expand its brand awareness in the Victorian market and specifically with the Geelong Cats’ fans.

Appstar Media assisted this through the production of a seven-part healthy leaving series featuring Billy Brownless to run on the Cats’ website as well as a dedicated nib microsite.

nib was delighted with the results and it is recommended Appstar Media be used for future TV/internet campaigns in Victoria.

Chris delivered professional service with good communication and high production values, efficient quick turnaround times, great guidance and ideas sharing, and worked in a no-fuss manner with Geelong Cats players and staff.

nib health funds limited

Hi Chris

I just wanted to thankyou for the amazing job you have done for my Company “Enforcer” with your filming and production prowess.

We have had some amazing feedback from clients who were not 100% sure exactly what our product did and how they worked and what it was capable of doing. I believe that your filming and production techniques have clearly demonstrated this to our clients.

I will have no hesitation in contacting you when we are ready to take it to the next stage.